The TV commercials have been rampant in my part of the world
and I can only imagine the frenzy in England and London in particular as we
count down to Friday's opening ceremonies for the Summer Olympic Games and Paralympic Games.
A Facebook friend posted a link to this interesting viewpoint on the tallying of medals won by each country. It’s definitely worth a read. I read another
article, which I unfortunately didn’t bookmark, that addressed the correlation
between a nation’s relative wealth and its medal haul, too.
I have to admit that I’m content to watch competitions on
TV, complete with commentary and slo-mo repetition, rather than fighting crowds
for partial views from expensive nosebleed seats. And I’m glad that some other
taxpayers are paying for all the venues this time around, as we’re still paying
for ours from 2010, and will be for quite a while.
But of all the hype and advertising surrounding the
Olympics, my favourite is the commercial from Tide, which is apparently the
official laundry soap of the Games. (Here's the American version; I haven't found a YouTube of the Canadian version, which has a little less emphasis on red, white and blue.) Essentially the ads say that what matters
more than the colour of medal you come home with, is the colours you brought
with you, the colours of the country you represent.
I couldn’t agree more. I also believe we need to give more
recognition to all of our Olympic athletes, medalists or not. The phrase “one of
our best medal hopes” makes me shudder just thinking of the added stress that
puts on the individual.
Every one of these athletes made it to the Olympics, for heaven’s sake. How far is that from what you and I can do?
Every one of these athletes made it to the Olympics, for
heaven’s sake. How far is that from what you and I can do? (Okay, even further
from what I can do, because I’m admittedly out of shape, but probably pretty
far from what most of us can do.)
Yes, the Olympic Games are big business. No, they aren’t the
purely amateur competition they once were. Yes, they need huge sponsorship to
even happen.
But somewhere in all that big business we’ve lost sight of
the thousands of individuals from around the world who have spent years
training and striving to earn their appearance on the world track or playing
field or, if they’re lucky, medal podium.
Whether they make it to the podium or come in with the
slowest time in their competition, I say “Well done!” to each and every one of
them. You worked damned hard to get here, and you deserve some glory. Here’s my
share.